Data: Podcasts ‘bright spot for publishers’ despite remaining ‘minority activity’
Digital News Report data shows podcast listeners are younger, wealthier and more likely to be men.
ByReuters Institute
From James O’Brien to Joe Rogan: Rise of news influencers and alternative voices
News influencer trend well-developed in US, but in UK mainstream brands and journalists leave less of a gap.
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Online news subscriptions stagnate amid jump in numbers saying they would never pay
In UK 8% of people paid for online news in the past year, down from 9%.
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US news trends 2024: Interest and trust in news slowly recovering
Trust, interest and the percentage paying for news all nudged up in 2024.
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How under-35s’ interest in news has collapsed and what we can do about it
Data shows scale of collapse in young people's interest in news - and which news organisations are doing best at…
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How and why news publishers should engage with Gen Z now
The next generations of consumers want to "feel a connection" with brands and creators.
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News media trends for 2024: AI, Whatsapp, newsletters and video among focus areas
The Reuters Institute survey touched on AI pessimism, news avoidance and paywall success.
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Who pays for news? Discounts lure in new subscribers but many cancel rather than pay more
At least one-third of news subscribers cancelled or renegotiated their price in the past year.
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