Publishers must prove audience loyalty to win ad spend battle
It’s not the size of the audience that matters – it’s how well you know them, writes Trevor Vagg of…
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2024 election: Sky News boss shares six lessons for media
Data-driven journalism, podcasts and the right format all becoming increasingly key.
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PR-journalists relations haven’t progressed in 50 years
PR of 50 years "fully empathises" with Jay Rayner's frustrations about media relations.
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Women’s voices and issues are not being heard in UK general election
Analysis of women's issues in election coverage as well as share of women voices.
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Message from Australia: New UK government facing battle with Google and Facebook
News Corp Australia boss says Digital Markets Act makes UK global leader on regulating big tech.
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ITN election diary: Inside Channel 4 News on the day a rain-soaked Rishi Sunak set the date
"So much of television is logistical as well as editorial."
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How generative AI can help local newspapers survive
Some people see AI as a threat to quality journalism. In reality, the opposite is true.
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ITN election diary: Channel 5 News always asks ‘what would Mabel want to know?’
Programme editor reveals who 5 News writes scripts for: a fictional lady called Mabel.
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