BSME Archives - Press Gazette https://pressgazette.co.uk/subject/bsme/ The Future of Media Wed, 22 Nov 2017 09:05:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://pressgazette.co.uk/wp-content/uploads/sites/7/2022/09/cropped-Press-Gazette_favicon-32x32.jpg BSME Archives - Press Gazette https://pressgazette.co.uk/subject/bsme/ 32 32 Inside Housing, New Statesman, Which? and Times celebrate double wins at BSME Awards https://pressgazette.co.uk/publishers/magazines/inside-housing-new-statesman-which-and-times-celebrate-double-wins-at-bsme-awards/ https://pressgazette.co.uk/publishers/magazines/inside-housing-new-statesman-which-and-times-celebrate-double-wins-at-bsme-awards/#comments Wed, 22 Nov 2017 09:05:01 +0000 http://www.pressgazette.co.uk/?p=111640 Jason Cowley

The British Society of Magazine Editors recognised the leading lights of the industry last night at its annual awards event. Inside Housing picked up two prizes, specialist editor of the year Emma Maier and cover of the year; as did the New Statesman, with prizes for editor Jason Cowley (pictured above) and Spotlight supplements editor …

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Jason Cowley

The British Society of Magazine Editors recognised the leading lights of the industry last night at its annual awards event.

Inside Housing picked up two prizes, specialist editor of the year Emma Maier and cover of the year; as did the New Statesman, with prizes for editor Jason Cowley (pictured above) and Spotlight supplements editor Will Dunn.

The Times Magazine also scored a double with  prizes for editor Nicola Jeal and columnist Melanie Read. And Which? won twice with prizes for Which? Money editor Harry Rose and  Which? editor Richard Headland.

Former editor of UK Vogue Alexander Shulman was named Editors’ Editor.

Full list of winners for the BSME Awards 2016: 

Editors of the year

  • Business & Finance:  Harry Rose, Which? Money
  • Trade & Professional: Emma Maier, Inside Housing, Ocean Media Group
  • Branded Content: Helena Lang, Sainsbury’s Magazine, SevenC3
  • Music, Arts & Literary: Helen Hawkins, Culture, News UK
  • Current Affairs & Politics: Jason Cowley, New Statesman
  • Entertainment & Celebrity: Rosie Nixon, HELLO!
  • Food & Drink: Karen Barnes, delicious. Magazine, Eye to Eye Media
  • Gardens & Country:Fergus Collins, BBC Countryfile, Immediate Media
  • Health & Fitness: Sara Ward, Slimming World
  • Homes & Interiors: Hatta Byng, House & Garden, Condé Nast Britain
  • Men’s & Women’s – Premium: Dylan Jones, GQ, Condé Nast Britain
  • Newspaper Magazine: Sinead McIntyre, Fabulous, News UK AND Nicola Jeal, The Times Magazine, News UK
  • Specialist: Richard Headland, Which?
  • Sport: Ian Foster, Match of the Day, Immediate Media
  • Style: Andrew Barker, Mr Porter, YOOX-NET-A-PORTER Group
  • Technology: Greg Williams, Wired, Condé Nast Britain
  • Travel: Melinda Stevens, Condé Nast Traveller, Condé Nast Britain

Art directors of the year

  • Art Director – B2B: Chris Barker, Work., Haymarket
  • Art Director – Consumer: Chris Hitchcock, The Times, News UK
  • Art Director – Branded Content: Kerry Wakefield, Waitrose Food, John Brown Media

Launch of the year      

  • Will Dunn, Spotlight, Progressive Digital Media

Columnists of the year

  • Columnist – B2B: Helen Edwards, Campaign, Haymarket
  • Columnist – Consumer: Melanie Reid, The Times Magazine, News UK

The Mark Boxer Award

Jane Bruton, Director, Lifestyle and Deputy Editor, The Telegraph

Editors’ Editor

Alexandra Shulman OBE, former Editor, Vogue, Condé Nast Britain

Cover of the Year B2B

Sonny Dhamu, Inside Housing, Ocean Media Group

Cover of the Year Consumer

Scott Maclean, The Big Issue, The Big Issue

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BSME Awards 2012 – full list of winners: Double win for Giles Barrie as he leaves for PR role https://pressgazette.co.uk/publishers/magazines/property-week-editor-claims-double-prize-bsme-awards/ https://pressgazette.co.uk/publishers/magazines/property-week-editor-claims-double-prize-bsme-awards/#respond Tue, 13 Nov 2012 16:19:20 +0000

Property Week editor Giles Barrie was a double winner at last night's BSME awards, claiming an editor of the year prize and a campaigns award. He picked up the prize in the same week that he announced he is leaving Property Week after 10 years as editor to join communications company FTI Consulting. Barrie won …

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Property Week editor Giles Barrie was a double winner at last night's BSME awards, claiming an editor of the year prize and a campaigns award.

He picked up the prize in the same week that he announced he is leaving Property Week after 10 years as editor to join communications company FTI Consulting.

Barrie won editor of the year in the Business and Professional Magazines (weekly) category and his magazine was also recognised for its campaign, 'UBM Built Environment, for Site Life'.

He tweeted on the night:

and:

Speaking to Press Gazette last week, Barrie explained his decision to leave the UBM title saying: "I've been a hack for 25 years and an editor for 10 years and there comes a time when you want to do something different."

Barrie said he felt he had taken Property Week from being number two in its market to being on a par with rival title Estates Gazette. He said he was also pleased at the number of Property Week journalists who had gone on to national press careers and felt he had completed the title's transformation from magazine to multi-platform brand.

Last month his number two on the title, executive editor James Whitmore, announced he was leaving to join PR firm Tavistock.

Editors' editor of the year went to Cosmopolitan editor Louise Court, also highly commended in the Women's Magazines (monthly or less frequent) editor of the year award.

Kitty Finstead, BSME chair and group editor, August Media, said: “It’s been a fantastic year for magazines, with editors embracing new platforms and consistently raising the editorial bar for their readers.

"This year’s awards recognise the phenomenal skill and influence of the best of British talent.”

Here is a full list of the winners for the 2012 BSME Awards:

Editors of the year

Business & Professional Magazines (non-weekly)

William Drew – Restaurant, William Reed Business Media

Business & Professional Magazines (weekly)

Giles Barrie – Property Week, UBM Built Environment

Highly Commended: Stuart Macdonald – Inside Housing, Ocean Media Group Ltd

Digital Business Titles

Nadine Woogara – nursingtimes.net, Emap

Customer Magazines (business readership)

Melody Bartlett – The Marketer, Redactive Publishing

Highly Commended: Karen Dempsey – The Globe, Redwood

Customer Magazines (consumer readership)

Donna Hardie – Completely London, August Media

Digital Customer Titles

Katy Davis – ikeafamilylive.com, August Media

Entertainment & Celebrity Magazines

Phil Alexander – MOJO, Bauer Media

Digital Entertainment & Celebrity Titles

David Moynihan – Digital Spy, Hearst Magazines UK

Lifestyle Magazines & Digital Titles

Susy Smith – Country Living, Hearst Magazines UK

Sport, Leisure & Health Magazines and Digital Titles

Andy Dixon – Runner's World, Hearst-Rodale UK

Highly Commended: Andrew Miller – The Cricketer, The Cricketer Publishing Ltd

Special Interest & Hobbies Magazines

David Rowan – Wired, The Condé Nast Publications Ltd

Digital Special Interest & Hobbies Titles

Melissa Dick – ASOS, ASOS.com

Men's Magazines

Dylan Jones – GQ, The Condé Nast Publications Ltd

Highly Commended: Matthew Todd – Attitude, Attitude Media

Digital Men's Titles

Jeremy Langmead – mrporter.com, Net-a-Porter Group

Women's Magazines (monthly or less frequent)

Victoria White – Company, Hearst Magazines UK

Highly Commended: Louise Court – Cosmopolitan, Hearst Magazines UK

Women's Magazines (weekly or fortnightly)

Lisa Smosarski – Stylist, ShortList Media

Digital Women's Titles

Jessica Vince – graziadaily.co.uk, Bauer Media

Youth Magazines and Digital Titles

Malcolm Mackenzie – We Love Pop, Egmont UK

Highly Commended: Steph Cooper – CBeebies Art Magazine, Immediate Media Co

Newspaper & Current Affairs Magazines and Digital Magazine Titles

Rachel Richardson – Fabulous, News International Ltd

Launch of the year

Natasha McNamara – easyliving.co.uk, The Condé Nast Publications Ltd

The Fiona Macpherson new editor of the year

Farrah Storr – Women's Health, Hearst-Rodale UK

Art directors of the year

Art Director of the Year – Business

Finnie Finn – I: Global Intelligence for the CIO, Redwood

Highly Commended: Simon Esterson and Jon Morgan – The Architectural Review, Emap

Art Director of the Year – Consumer (monthly or less frequent)

Tanita Montgomery – Company, Hearst Magazines UK

Highly Commended: Paul Solomons – GQ, The Condé Nast Publications Ltd

Art Director of the Year – Consumer (weekly or fortnightly)

Clare Ferguson – Stylist, ShortList Media

Highly Commended: Chris Hitchcock – The Times Magazine, News International Ltd

Digital Art Director / Designer of the Year

Nitzan Hermon – Wallpaper.com, IPC Media

Highly Commended: Paul Solomons – GQ iPad App, The Condé Nast Publications Ltd

Brand app of the year

Gillian Carter – BBC Good Food, BBC Worldwide/Immediate Media Company

Highly Commended: Deborah Bee – Harrods Magazine App, Harrods Publishing

Columnist of the year

Columnist of the Year – Business

Dr Phil Peverley – Pulse, Briefing Media Ltd

Columnist of the Year – Consumer

Liz Jones – YOU, Associated Newspapers Ltd

Highly Commended: Caitlin Moran – The Times Magazine, News International Ltd

Campaign of the year

Giles Barrie – Property Week – UBM Built Environment, for Site Life

Highly Commended: Michelle Ogundehin – Elle Decoration, Hearst Magazines UK,

for Equal Rights for Design

Innovation/brand-building initiative of the year

David Hall – FourFourTwo, Haymarket Media, for FourFourTwo Stats Zone App

Highly Commended: Eilidh MacAskill – InStyle, IPC Media, for Film InStyle

The Mark Boxer Award

Dylan Jones – GQ, The Condé Nast Publications Ltd

The 2012 editors' editor of the year

Louise Court – Cosmopolitan, Hearst Magazines UK

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BSME Awards 2012: The full shortlist https://pressgazette.co.uk/publishers/magazines/bsme-awards-2012-the-full-shortlist/ https://pressgazette.co.uk/publishers/magazines/bsme-awards-2012-the-full-shortlist/#respond Mon, 24 Sep 2012 16:15:07 +0000 The British Society of Magazine Editors has announced the shortlist for its 2012 awards. Here is the full list (click here for more details): EDITORS OF THE YEAR Business & Professional Magazines (non-weekly) Lysanne Currie – Director, Director Publications Matthew Gwyther – Management Today, Haymarket Media William Drew – Restaurant, William Reed Business Media Josh …

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The British Society of Magazine Editors has announced the shortlist for its 2012 awards.

Here is the full list (click here for more details):

EDITORS OF THE YEAR

Business & Professional Magazines (non-weekly)

Lysanne Currie – Director, Director Publications

Matthew Gwyther – Management Today, Haymarket Media

William Drew – Restaurant, William Reed Business Media

Josh Spero – Spear's, Spear Publishing

Catherine Slessor – The Architectural Review, Emap

Business & Professional Magazines (weekly)

Christine Murray – Architects' Journal, Emap

Damian Wild – Estates Gazette, Reed Business Information

Stuart Macdonald – Inside Housing, Ocean Media Group Ltd

Giles Barrie – Property Week, United Business Media

Adam Leyland – The Grocer, William Reed Business Media

Catrin Griffiths – The Lawyer, Centaur Media

Digital Business Titles

Anna Winston – bdonline.co.uk, UBM BE

Niall Hunt – chemistanddruggist.co.uk, UBM Medica

Karen Day – estatesgazette.com, Reed Business Information

Nadine Woogara – nursingtimes.net, Emap

Lisa Glancy – propertyweek.com, United Business Media

Customer Magazines (business readership)

James Pallister – AJ Creative Solutions, Emap

Kenny MacIver – I: Global Intelligence for the CIO, Redwood

Karen Dempsey – The Globe, Redwood

Melody Bartlett – The Marketer, Redactive Publishing

David Roberts – What's Next, John Brown Media

Customer Magazines (consumer readership)

Donna Hardie – Completely London, August Media

Vanessa Thompson – John Lewis Edition, John Brown Media

Zac Assemakis – Land Rover Onelife, Redwood

Scott Manson – Tempus, Aston Greenlake

Mark Hooper – Virgin Media Magazine, Redwood

William Sitwell – Waitrose Kitchen, John Brown Media

Nik Berg – Zoom Zoom, Redwood

Digital Customer Titles

Nigel Brown – humansinvent.com, Republic Publishing

Katy Davis – ikeafamilylive.com, August Media

Toby Bourne – virginmediapresents.com, Redwood

Nik Berg – zoomzoommag.com, Redwood

Entertainment & Celebrity Magazines

Lisa Burrow – Closer, Bauer Media

Mark Dinning – Empire, Bauer Media

Phil Alexander – MOJO, Bauer Media

Sally Eyden – Now, IPC Media

Ben Preston – Radio Times, Immediate Media Co

Colin Tough – What's On TV, IPC Media

Digital Entertainment & Celebrity Titles

Simon Brew – denofgeek.com, Dennis Publishing

David Moynihan – Digital Spy, Hearst Magazines UK

James Dyer – empireonline.com, Bauer Media

Lifestyle Magazines & Digital Titles

Gillian Carter – BBC Good Food, BBC Worldwide/Immediate Media Company

Hannah Williams – bbcgoodfood.com – BBC Worldwide/Immediate Media Company

Susy Smith – Country Living, Hearst Magazines UK

Michelle Ogundehin – Elle Decoration, Hearst Magazines UK

Alex Mead – Food and Travel, Green Pea Publishing

Tim de Lisle – Intelligent Life, The Economist Newspaper Ltd

Peter Grunert – Lonely Planet Traveller Magazine, Immediate Media Co

Ed Grenby – The Sunday Times Travel Magazine, News International Ltd

Tony Chambers – Wallpaper*, IPC Media

Sport, Leisure & Health Magazines and Digital Titles

David Hall – FourFourTwo, Haymarket Media

Jon Lipsey – Men's Fitness, Dennis Publishing

Andy Dixon – Runner's World, Hearst-Rodale UK

Andrew Miller – The Cricketer, The Cricketer Publishing Ltd

Mary Frances – Weight Watchers, River

Mandie Gower – Zest, Hearst Magazines UK

Special Interest & Hobbies Magazines

Gillian Loughran – Autism Eye, Hillbury Publishing

David Musgrove – BBC History Magazine, Immediate Media Co

Katy Bravery – Saga Magazine, Saga Publishing

Martyn Hocking – Which?, Which? Ltd

Ceri Thomas – Which? Gardening, Which? Ltd

David Rowan – Wired, The Condé Nast Publications Ltd

Digital Special Interest & Hobbies Titles

Melissa Dick – ASOS, ASOS

Tamsin Kelly – parentdish.co.uk, AOL & Huffington Post Media Group UK

Melanie Dowding – Which? Conversation, Which? Ltd

Men's Magazines

Matthew Todd – Attitude, Attitude Media

Dylan Jones – GQ, The Condé Nast Publications Ltd

Toby Wiseman – Men's Health, Hearst-Rodale UK

Dan Crowe – Port, Port Publishing Ltd

Martin Robinson – ShortList, ShortList Media

Digital Men's Titles

Jeremy Langmead – mrporter.com, Net-a-Porter Group

Tom Cullen – ShortList.com, ShortList Media

Women's Magazines (monthly or less frequent)

Victoria White – Company, Hearst Magazines UK

Louise Court – Cosmopolitan, Hearst Magazines UK

Lorraine Candy – Elle, Hearst Magazines UK

Lindsay Nicholson – Good Housekeeping, Hearst Magazines UK

Lucy Yeomans – Harper's Bazaar, Hearst Magazines UK

Eilidh MacAskill – InStyle, IPC Media

Trish Halpin – Marie Claire, IPC Media

Sam Baker – Red, Hearst Magazines UK

Sue James – Woman&Home, IPC Media

Women's Magazines (weekly or fortnightly)

Jane Bruton – Grazia, Bauer Media

Ruth Sullivan & Rosie Nixon – HELLO!, HELLO! Ltd

Lisa Smosarski – Stylist, ShortList Media

Karen Livermore – Woman, IPC Media

Diane Kenwood – Woman's Weekly, IPC Media

Valery McConnell – Yours, Bauer Media

Digital Women's Titles

Pat McNulty – cosmopolitan.co.uk, Hearst Magazines UK

Sophie Maden – fabulousmag.co.uk, News International Ltd

Natasha McNamara – glamour.com, The Condé Nast Publications Ltd

Jessica Vince – graziadaily.co.uk, Bauer Media

Kate Stephens – look.co.uk, IPC Media

Helen Russell – marieclaire.co.uk, IPC Media

Lisa Helmanis – redonline.co.uk, Hearst Magazines UK

Youth Magazines and Digital Titles

Steph Cooper – CBeebies Art Magazine, Immediate Media Co

Andrea Turton – CBeebies Special Magazine, Immediate Media Co
Peter Hart – Top of the Pops Magazine, Immediate Media Co

Frank Tennyson – Toxic, Egmont UK

Malcolm Mackenzie – We Love Pop, Egmont UK

Newspaper & Current Affairs Magazines and Digital Magazine Titles

Andrew Barker – ES Magazine, The Evening Standard Ltd

Rachel Richardson – Fabulous, News International Ltd

Sue Matthias – FT Weekend Magazine, The Financial Times Ltd

Merope Mills – Guardian Weekend, Guardian News & Media

Gillian de Bono – How To Spend It, The Financial Times Ltd

Gerard Greaves – Live, Associated Newspapers Ltd

Jason Cowley – New Statesman, Progressive Digital Media

Sarah Baxter – The Sunday Times Magazine, News International Ltd

Nicola Jeal – The Times Magazine, News International Ltd

LAUNCH OF THE YEAR

Natasha McNamara – easyliving.co.uk, The Condé Nast Publications Ltd

Anna Fielding – emeraldstreet.com, ShortList Media

Melanie Leyshon – Healthy Food Guide, Eye To Eye Media Ltd

Matthew Eley – Inapub, Inapub

Jenni Middleton – studentnursingtimes.net, Emap

Sandrae Lawrence – thecocktaillovers.com, thecocktaillovers.com

Sarah Bravo – THIS Magazine, August Media

Farrah Storr – Women's Health, Hearst-Rodale UK

THE FIONA MACPHERSON NEW EDITOR OF THE YEAR

Theresa Caney – Company.co.uk, Hearst Magazines UK

Anna Fielding – emeraldstreet.com, ShortList Media

Jessica Vince – graziadaily.co.uk, Bauer Media

Lucie Cave – Heat, Bauer Media

Chris Chapman – OTC, UBM Medica

Tom Cullen – ShortList.com, ShortList Media

Matt Warren – The Lady, The Lady Limited

Farrah Storr – Women's Health, Hearst-Rodale UK

ART DIRECTORS OF THE YEAR

Art Director of the Year – Business

Tom Carpenter – AJ Specification, Emap

Ewan Buck – economia, Progressive Customer Publishing

Simon Campbell – Financial Management, Seven

Finnie Finn – I: Global Intelligence for the CIO, Redwood

Sonny Dhamu – Inside Housing, Ocean Media Group Ltd

Simon Esterson & Jon Morgan – The Architectural Review, Emap

Chris Parker – What's Next – John Brown Media

Art Director of the Year – Consumer (monthly or less frequent)

Marie Le Fevre – CBeebies Special Magazine, Immediate Media Co

Tanita Montgomery – Company, Hearst Magazines UK

Marissa Bourke – Elle, Hearst Magazines UK

Paul Solomons – GQ, The Condé Nast Publications Ltd

Graham Black – Intelligent Life, The Economist Newspaper Ltd

Dan Delaney – Land Rover Onelife, Redwood

Lottie Berridge – Marie Claire, IPC Media

Meirion Pritchard – Wallpaper*, IPC Media

Andrew Diprose – Wired, The Condé Nast Publications Ltd

Art Director of the Year – Consumer (weekly or fortnightly)

Mark Hayman – Fabulous, News International Ltd

Jonathan Clayton-Jones – Grazia, Bauer Media

Maggie Murphy – Guardian Weekend, Guardian News & Media

Joanne Curran – Live, Associated Newspapers Ltd

Clare Ferguson – Stylist, ShortList Media

Chris Hitchcock – The Times Magazine, News International Ltd

Linda Boyle – YOU, Associated Newspapers Ltd

Digital Art Director / Designer of the Year

Paul Solomons – GQ iPad App, The Condé Nast Publications Ltd

Adrian Aldred – Mazda Zoom Zoom, Redwood

Leon St-Amour – mrporter.com, Net-a-Porter Group

Jae Lee – Red Online, Hearst Magazines UK

Nitzan Hermon – Wallpaper.com, IPC Media

BRAND APP OF THE YEAR

Duncan Edwards – ASOS Magazine, ASOS.com Ltd

Gillian Carter – BBC Good Food, BBC Worldwide/Immediate Media Company

Deborah Bee – Harrods Magazine, Harrods Publishing

Jeremy Langmead – Suit Yourself, Net-a-Porter Group

Tony Chambers – Wallpaper*, IPC Media

Chas Hallett – What Car? Valuations, Haymarket Consumer Media

David Rowan- Wired, The Condé Nast Publications Ltd

COLUMNISTS OF THE YEAR

Columnist of the Year – Business

Wouter Vanstiphout – Building Design, United Business Media

Jeremy Swain – Inside Housing, Ocean Media Group Ltd

Mr Anonymous – Inside Housing, Ocean Media Group Ltd

Dr Phil Peverley – Pulse, Briefing Media Ltd

Columnist of the Year – Consumer

Jameela Jamil – Company, Hearst Magazines UK

Avril Mair – Elle, Hearst Magazines UK

Polly Vernon – Grazia, Bauer Media

Eddie Mair – Radio Times, Immediate Media Co

Caitlin Moran – The Times Magazine, News International Ltd

Liz Jones – YOU, Associated Newspapers Ltd

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It’s time for the digital barbarians of consumer publishing to show their hand https://pressgazette.co.uk/archive-content/its-time-for-the-digital-barbarians-of-consumer-publishing-to-show-their-hand/ https://pressgazette.co.uk/archive-content/its-time-for-the-digital-barbarians-of-consumer-publishing-to-show-their-hand/#respond Wed, 22 Oct 2008 20:53:39 +0000 In B2B publishing, local newspapers and on the nationals, the web skeptics were pinned back a while ago. For the most part, they’ve gone quiet, having seen what has happened to others who poked their heads above the parapet too enthusiastically. For some reason, consumer magazines are different. Here, the web skeptics are still alive …

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In B2B publishing, local newspapers and on the nationals, the web skeptics were pinned back a while ago. For the most part, they’ve gone quiet, having seen what has happened to others who poked their heads above the parapet too enthusiastically.

For some reason, consumer magazines are different. Here, the web skeptics are still alive and kicking.

Week in, week out, there are countless bits of proof. They float by in the form of half-committed nostrums tossed off for media reporters.

(You know the kind of thing: “Our web properties continue to operate as a valued extension of our print brands.” Or: “We believe that print has massive appeal and plenty of longevity as a medium.” Etcetera, etcetera.)

Then there are the signals of internalised stress. Take Stefano Maruzzi, president of Conde Nast Interactive, who discussed the divide between “digital barbarians” and “editorial purists” in his company at the AOP’s conference in early October.

“Inside the company all the digital content was driven by editors. Nothing against editors, I am a journalist myself, but I thought we needed specialists. . . We changed so much of the culture within the organization that some people decided to leave. . . “

You can bet that the departures to which Maruzzi refers are just the tip of the iceberg. Behind them sits an ice cliff of passive resistance.

Surely consumer magazines should be beyond that by now?

In one way, it’s puzzling that they’re not. These are media platforms with passionate users. (Do they have something to say? Of course they do — if they’re encouraged to do so on the read/write web.)

Conspicuous consumption of beautiful objects looms large on the agenda. (Anyone for video? When the web lands on your TV screens in a few years’ time, Conde Nast and IPC will need to be ready for it.)

And then there’s shopping (You might think that price comparison engines sit oddly with luxury ads for handbags. But even India Knight at the Sunday Times is babbling on about The New Thrift.)

How-to advice? It’s a natural for the web. Mascara application techniques, wallpaper hanging tips, whatever: stick ’em into a database, make them searchable — and promote the hell out of them. (Think Martha Stewart. Or Delia. Or maybe a version of Lifehacker for Vogue readers. . ?)

When it comes to the digital future of consumer magazines, no one stirs ’em up quite like David Hepworth. He was at it again this week, winding up attendees at a debate organised by the British Society of Magazine Editors and the Editorial Design Organisation.

Now I happen to disagree with Hepworth’s suggestion that audio — rather than video — will matter most to consumer magazine publishers in the near future.

But that’s small beer. What Hepworth offers in spades is imagination, curiosity and — important this — humility. As he suggests, the latter will be needed by the tonne in the face of the web’s coming onslaught on the final redoubt of Big Media.

The depressing thing is how Hepworth’s barbed insights seemed to elicit more than a bit of hoary conservatism from the audience.

‘I don’t think the web will ever be the final destination for women. . . I think that women prefer to pick up magazines for an emotional attachment.”

“Today more than ever we need high brow, high-thinking [content].”

Humility? You couldn’t call it that. Coded? Almost certainly. Nimbyist? Quite probably.

Admittedly I wasn’t present last night. So I’m trying to read between the lines of Paul McNally’s report for Press Gazette — always a dangerous thing.

But the notion of David Hepworth talking to the BSME reminds me of David Cameron addressing the serried ranks of white faces at a Conservative party conference.

Deep down, you suspect that some (or many?) of the audience really would prefer to see their hero have a right old go at the immigrants — digital, illegal, or otherwise — who are ruining a fondly-remembered green and pleasant land.

But Hepworth knows that the consumer magazine industry ain’t going back to 1986 or 1997. He knows that a return to the equivalent of that mythic England created by the producers of Heartbeat isn’t possible for the industry.

Perhaps, then, it’s time for the sector’s digital barbarians to really push on. Recessions, after all, have a way of bringing long-buried fault-lines to the surface. . .

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